Growing a Successful Website – Part 1

Posted on by Alex Morales in Search Engine Marketing

So you’ve got yourself a website, huh? That’s great! A custom web design is pretty much a requirement for businesses these days. I can’t tell you how often I’ve tried to find a website for a local business or shop, only to find that they don’t have one. What do I do in this situation, you ask? I go find some other shop or store with the same stuff I’m looking for that has a website and take my business there. I can’t be the only one that does this, and I can only reasonably assume that there are hundreds of thousands of billions of people out there doing exactly the same thing.

Wait, how many people was that?

Okay, so maybe not that many people, but I know I’m not the only one. Anywho… what was I saying, again? Oh, yeah.

Now that you have your website, what are you going to do with it? The whole point of a website is to gain traffic and visitors, and essentially spread the word of your business, whether that be selling a product or providing a service. You’d be surprised by how many people I’ve ran into that think that Google and the other search engines are just going to pick them up automagically and start having them pop up on multiple keyword searches after they finish launching their new site. The simple fact of the matter is this: that’s not how it works.

Yes, I did just say automagically. Problem?

There are four basic things that you need to keep in mind if you want to start seeing your site get the traffic it deserves, and today we’re going to cover the first two. You’re just going to have to check back later on for the other two.

First and foremost, let’s talk about your site security. No, I don’t mean SSL Certs or encrypted pages, I’m talking about backing up your site. You backup stuff on your computer, you make copies of important papers and documents, so why not do the same with your website? A website backup ensure that if anything happens to your site you’ll be able to revert back to a fresh and complete copy.

Let’s say something happens at your hosting company and the server hosting your site goes down and needs replacing. You might be able to find a backed up copy with the hosting company, but don’t count on it. Most hosting companies don’t offer guaranteed backups, and actually require that the you, the customer, maintain your own backups. Don’t believe me? Go read the agreement you signed and see what it says about site backups.

Yeah, we’re going to need you to provide your own backups…

Website backups act as an insurance policy for your website. If there’s an accident, everything gets taken care of pretty quickly. The same can’t be said if you don’t have dedicated backups. You have been warned.

Now that I’m done with my little scare tactic, it’s time to move onto the second part of my little rant, which is search engine optimization services. Yes, a somewhat of a shameless plug, but facts are hard to argue with. I’ve often heard the car analogy used to describe SEO, it goes something like this:

Let’s say you buy a car, and not just any car, but a really nice and expensive one. ‘Cause, you know, go big or go home. After you get it, you want to drive it. Down the freeway, through down town. You want to be seen, and want others to see it. What good does it do to just park it in the garage where nobody will ever find it?

SEO – pretty much the same as taking your Hot Rod to a car show

The more you think about this, the more sense it makes. Search engine optimization services is what gets people looking at your site. It’s what gets people finding you on Google and Bing, Yahoo and Ask. Without it, the only people that will ever see your site will be you and others you show it to. Everyone else? They’re just going to have to miss out. For a business, this is unacceptable.

Looking for part 2? Look no further! Just click here ;)

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