There are a good number of people out there who are computer savvy and know their way around the internet who assumes it’s easier to do some search engine optimization themselves instead of going with a professional service, and in the process look to save them a bit of money.
The way companies and businesses market themselves has changed drastically in the last couple years, and is continuing to do so today. Before the internet integrated itself into nearly every nook and cranny of our lives, businesses and companies used to need a listing in the yellow pages, a well-placed TV or radio ad, and perhaps some billboards or residential mailers. Today, many of these tactics are ineffective as the majority of us have changed the medium in which we get our information. Today, marketing a business is all about online marketing.