Posted on January 19, 2012 by heather in Search Engine Marketing

Organic SEO Marketing is the basis to any and every successful website. Without organic SEO Marketing, no website would hold top placement in the various search engines, like Google, Yahoo, and Bing. But what’s so special about it being organic? What does that term even mean when applied to a website and it’s rankings on Google?

When you hear someone say that they got listed organically, or that they’re doing organic online marketing, what they mean is that they are getting their website setup and optimized in such a way that it is being picked up, or looked at, by the search engines or whomever happens to be listing them. It means that it almost happened all on its own – all they had to do what set it up for success.

So, when you hear someone talk about organic SEO marketing, it’s really just another form of online SEO marketing, only instead of doing paid ad placement, you’re making your website a dominant authority for that search term. You’re getting your website in such a stance that it’s seen as the go-to site for anyone searching for, as an example, online hair products or heating and air conditioning services. Making your site rank among the top isn’t an easy task, and it definitely doesn’t happen overnight.

Search engines, especially the really big ones, want to make sure that the listings they give their end users are as close to what they were looking for in the first place. If a search engines makes you dig through pages of results before finding what you’re looking for, than it’s not really that good at its job and will probably be replaced by a better, more accurate search engine. To prevent themselves from being replaced anytime soon, Google and the others put a lot of effort into knowing who the right fit for the right search term. Because of this desire to last as long as possible as the top search engines, they get really picky as to whom they list.

Online SEO marketing is the best way, if not the only way, of showing the search engines that you are an authority on your topic, you have to prove to them that what you say has weight, and you have to show them that you went about it all the right way, with no funny business going on behind the scenes. If they find that a website has been using less than reputable tactics to achieve their listings, than punishment is quickly dished out, typically in the form of an extreme drop in ranking numbers or a complete ban from the search results – something that would mean certain death for any website on the net today. Like all things, there’s a good way and a bad way to get the desired results, and the search engines know it.

Organic SEO marketing is just that, organic. It happens on its own and just sort of grows. SEO marketing is the next step in the online SEO marketing strategy, taking the results you achieve through organic efforts and really taking them to the next level. It’s possible for someone to do all of this on their own, but it will take a large amount of time and effort to get up to speed, something that’s more often than not better left to the professionals.

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