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Web Editors SEO Terms of Service

ONLINE MARKETING SERVICES (SEO) TERMS & CONDITIONS:
By viewing this page and/or agreeing to these terms upon sign up for Online Marketing Services you (the Client) agree to the following Terms and Conditions in their entirety. All online marketing services will be accompanied by an SLA (Service Level Agreement) which outlines and determines which service and at what level the service will be performed. The following Terms and Conditions and the SLA must be agreed upon prior to any services being started.

SEARCH ENGINE OPTIMIZATION:
Prior to search engine promotion work being undertaken by Web Editors, we need assurances from the client that:

  • The client has not employed the services of another search engine optimization or promotion company to work on the web site at the same time or previously.
  • The client has not employed the services of a search engine submission company during the same period or previously.
  • The client has not created any duplicate sites, redirects or doorway pages. If duplicate sites have been previously published, the client must inform Web Editors before work commences allowing appropriate recommendations to be carried out.
  • The client has not requested or exchanged links with link farms or undertaken any spamming techniques which may harm the web site's ranking with Google. No link exchanges must take place without prior consultation from Web Editors.

WARRANTIES:
Web Editors can not guarantee results, however will guarantee that we will perform Search Engine Optimization (SEO) to the best of our ability, always working within the parameters and rules of the Search Engines. Unless otherwise agreed, Web Editors will provide each client with search engine ranking reports on a monthly basis. Search engine ranking reports will be based on four major search engines; Google.com / Google.co.uk / Yahoo and MSN unless agreed by Web Editors. (Or the site is multilingual or hosted in Europe where we will provide search engine ranking reports on the appropriate search engine.)

Web Editors aim to achieve, wherever possible, a Top 10 ranking on Google for all mutually agreed key phrases. We would expect to achieve the desired position for your chosen search term within 3-6 months of the optimized pages going live. New sites can take up to 12 months before results become apparent. The work we carry out will benefit positions on search engines other than Google, such as Yahoo and MSN. Clients have the option to set up a maintenance contract with us, to monitor and maintain the positions.

DEFINITION OF RESULTS:
Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms and other competitive factors, it is not possible to give a 100% guarantee for any specific result on any search engine, nor can we quantify the level of increased traffic or return on investment, as a result of the SEO campaign. Both on-page and off-page SEO techniques will require FTP access to the website. Prior to embarking on the SEO campaign, it must be agreed that Web Editors is granted access the site to implement changes, alternatively agreeable with the client that they will take responsibility for making the required changes/updates on request and within a reasonable timescale. It is vital to the success of your SEO campaign that your website is hosted on a reliable server which should be UK based. Alternatively if your SEO strategy is targeting a European audience, it is preferable that your website is hosted on a server in the country of origin / interest. Web Editors reserve the right to terminate your service at any time if it is suspected that the target web site (i.e. the web address optimized during the campaign) or web pages linked to, are involved in any search engine promotion technique deemed to be unethical by Web Editors. Web Editors is not responsible for any adverse affects on search engine ranking or additional costs incurred if the client has engaged in overwriting SEO work carried out on the site. I.e. client webmaster making changes and uploading over work already provided, or changes made to the Web site by other parties that adversely affect the search engine rankings of the Client’s Web site.

DISCLAIMER:
As search engines change their ranking algorithms on a regular basis, no guarantee can be given as to how long a site will retain its ranking unless a maintenance contract is set up with Web Editors. Additionally, new sites and potentially competitor web sites are being optimized and submitted every day. The best way to ensure that you maintain your rankings, once achieved, is to arrange a maintenance contract with Web Editors.