Search Engine Optimization

Every website has its own offers and services. Similarly, every business operates in a unique environment and thus requires a targeted SEO service. You may have a small niche website targeting low competitive keywords or may have a large online ecommerce storefront that is vary competing with keyword phrases with tough competition. No search engine optimization service could cover all the various needs of our clients according to their budgets.

For this reason we have custom tailored SEO services to get you the online visibility you deserve and we are happy to customize a package with our all-inclusive services below.

On-page Optimization

Keyword Research
Keyword Research is very important and can literally make or break your SEO campaign. The most popular mistake people make is to select one word or two word keywords to rank on. The whole idea of keyword research is to select realistic keywords which can bring in significant amounts of traffic. We use a paid version of WordTracker and Google Keyword Research tools and involve our clients in keyword selection.

Title Tag Optimization
The title tag appears at the top bar of your web browser. Based on the keywords in this tag¸ search engines list the site relevant to a search made in their engines. It is one of the important aspects of getting rankings in search engines. Since this title also appears in the search engines’ results page¸ appropriate use of keywords in promotional language may result in more clickthroughs.

Robots.txt file Optimization
This file allows you to hide files or directories that you don’t wish the search engine spiders to find. You can let us know which files or folders you do not want spiders to crawl and they will be disallowed.

W3c Validation
The Markup Validation Service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for compliance to HTML or XHTML and is also a quick method to check for errors in code. We validate your sites as per W3C guidelines to insure all search engines can read your webpages easily.

Working on HTML Source Code
Apart from the Title Tag, there are other sections on your web pages which can be optimized. This includes the following tags: Meta Description, Image Alt, and Headings for important information on your web pages. Occasionally we will relocate Javascripts to increase Text to HTML ratio.

Editing Content
Our copywriters will work on modifying existing content based on the keywords being optimized. Keywords will be strategically used within the content based on various keyword densities.

Image & Hyperlink Optimization
We incorporate keywords in Alt text of image tags and title attribute of hyperlinks. This helps to a certain extent in search engine rankings.

Web 2.0 and Social Media Optimization

Social Media Optimization (SMO) is a new Web 2.0 marketing technique that generates traffic by incorporating public online community website functionalities. Your overall SEO strategy should include some sort of this marketing technique since major search engines do include information from these online communities on their search results, Press Releases, Videos, Products, etc;

Social Bookmarking
Social bookmarking is a very popular tool that allows users to keep their list of favorite websites to share with others. These bookmarks also serve as backlinks to your website. Sites like Stumble Upon and del.icio.us can send significant traffic to your website. Search engines are now using these social bookmarks as part of their ranking algorithms. Submitting your website to all of the popular social bookmarking networks will add value in your overall SEO strategy.

Blog Writing
Blogging is a frequent chronological publication of personal thoughts. You can write about a topic that interests you and link it to any website that is relevant. This activity also helps in building your brand as you can write good reviews about your company.

Press Release Writing
Newsworthy press releases that are optimized with keyword-rich content are invaluable to your business. If properly optimized, press releases add the potential for increased traffic to your site from clients searching for your product and business, provide improved rankings overall and in News search engines, and increase your chances of additional press.

Article Submission
Article submission helps to generate more back links to increase your search engine rankings.

Video Optimization
Google also displays videos in their organic listing. We optimize your video presentation and submit it to various video sites like Youtube, MySpace, Google Video, Metacafe etc.

RSS Feeds
RSS can feed your SEO efforts and boost site optimization efforts by creating RSS feeds containing top search engine results and adding them to the client website MSN, Yahoo News, and Gigablast.

Link Development

Manual Link Requests to Related Sites
We manually research a number of related websites to request an exchange of links.

Submission to Local & International Search Engines & Directories
We hand submit your site to thousands of search engines and directories.

One-Way Links
The value of a one way link is far greater than a link exchange and increases site rankings because these types of links are so rare and difficult to place.